When a blue ocean strategy is successfully formulated and implemented, investments in differentiation and low costs are not?

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26-01-2018
Business

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When a blue ocean strategy is successfully formulated and implemented, investments in differentiation and low costs are not?

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jamuuj jamuuj · Answer 1 · 2018-02-06T08:02:50+01:00

A blue ocean strategy challenges everything one thought he/she knew about strategic success and provides a systematic approach to making competition irrelevant. It typically allows a firm to offer differentiated product or service at low cost. When a blue ocean strategy is successfully formulated and implemented, investment in differentiation and low costs are not substitutes but complements.