"assures adequate capacity to meet all demand and preempts competitors" and risks which include "demand is unpredictable and technology is evolving rapidly
the answer is lead advantage and lead disadvantage Lead advantage refers to a situation where a company sees a business opportunity before their competitors, and lead disadvantage refers to the opposite. If a company see an opportunity first, that company obtain great advantage ober its competitors because they could establish a stronger customers basis before their competitors do.
