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In an external search for information in a purchase decision, the need for cognition is: the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values. simulations of the knowledge structure embedded in an individual's brain. a personality characteristic in which individuals engage in and enjoy mental activities. the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors.

Respuesta :

Answer:

the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.

Explanation:

Cognition refers to the mental process of understanding through thought and experience about some particular subject, when the subject relates to the purchase decision, it shall involve the actions of a consumer towards their wants, needs and the values they demand.

When making a purchase decision a person shall consider the actions of consumers behaviour about their needs and demands from the products.

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